Strategic Content Marketing & SEO Services for Third Sector Organisations

ProfileTree Web Design and Digital Marketing Ltd

Our specialist Content Marketing and SEO services help Northern Ireland's voluntary and community organisations increase their digital visibility and connect meaningfully with the people who need their services most. We offer:

• Comprehensive SEO audits identifying technical issues, content gaps, and opportunities to improve your search visibility
• Keyword research focused specifically on service-seeking behaviour within your community, identifying the exact terms potential beneficiaries use when looking for support
• Local SEO optimisation ensuring your organisation appears prominently in location-based searches within the communities you serve
• Technical SEO implementation resolving structural issues that may be preventing search engines from properly indexing your content
• Content strategy development creating a sustainable roadmap for producing relevant, valuable content that serves both your audience and search engines
• Mission-aligned storytelling that communicates your values authentically while incorporating SEO best practices
• Service user journey mapping with targeted content for all stages of awareness and engagement
• Compelling impact narratives that demonstrate your effectiveness while building authority in your field
• Educational resources positioning your organisation as a trusted authority on your core issues
• Email marketing campaigns with segmented, personalised messaging to engage supporters and beneficiaries
• Analytics implementation and training so you can measure content performance and demonstrate digital impact to funders

We understand the unique SEO challenges facing third sector organisations and implement strategies that help you rank for relevant searches without compromising your message or values. Our approach prioritises sustainable, ethical SEO practices that build long-term visibility rather than quick fixes.

All our content is created with accessibility in mind, ensuring it can be consumed by people with various disabilities and meets WCAG standards. We also provide content guidelines and templates that your team can use to maintain SEO best practices after our engagement.

Our content marketing services are designed to work efficiently with limited resources, creating multi-purpose content that can be repurposed across various channels to maximise your investment.

Our team provides free initial consultations for voluntary and community organisations. Contact us by email or phone to arrange a meeting either at our office or via video call. We can discuss your specific needs and provide tailored solutions within your budget constraints.