PR Support - Festival of Fools 2025

Festival of Fools is a free, family-friendly Festival that takes place throughout the May Day Bank Holiday weekend.

Reportedly the biggest street theatre festival on the island of Ireland, returns to Belfast on the 3rd-5th May, 12-6pm and takes place throughout Belfast Cathedral Quarter, with some activities also taking place across the City Centre.

We have received funding from Arts Council Northern Ireland and Belfast City Council to support Festival of Fools 2025, including Circusful Corner and our Fresh Fools Cabaret – our community performance programme.

As a result, we are looking for individuals/organisations to support us with PR and Media.

The role: Helping us to launch the festival, attract attention, thank funders, build our audiences and donor base.

We are keen to launch the festival in late March / early April so will need your support to define what this means. We need to decide the best strategy - whether that be we develop and execute a solid media plan or we involve performers and do a PR stunt / other event-based launch.

We also need support with writing and selling in a series of press releases and media stories/blogs/other newsworthy articles to gain coverage, build our audiences, generate interest and identify possible donors and sponsors.

Timeline: This work needs to start in early 2025 and will run through until 31st May 2025.

Requirements:

• Launch plan, execution and evaluation.
• Pre-event media interviews, press-releases and coverage secured.
• Evaluation of coverage achieved and tactics used.
• Report capturing coverage secured, reach, readership and recommendations for future years. 

If you wish to apply:

Please write a short paper outlining:

a. Why you think you are best placed to deliver the outputs.

b. How you would go about it and how much you would charge, including breakdown.

Please also attach your CV and 2 references we can contact by telephone. Then email all to info@foolsfestival.com

Subject to funding and high-quality delivery, engagement and compelling results, this contract may be renewed on an annual basis for up to three years.