Marketing Officer

POSITION: Marketing Officer

CONTRACT: PERMANENT - 20 hours per week

REMUNERATION: £14 per hour

REPORTING TO: CEO

START DATE: Immediate

SUMMARY OF ROLE:

Digital Marketing

· Manage the Credit Union’s social media accounts to drive engagement

· Generate and execute marketing campaigns across all our social media platforms.

· Create engaging content that can be used on all our social media platforms and website.

· Design and create Facebook Advertising. Monitor their performance and adapt if and when required. Provide insights in to the results of such campaigns to management.

· Maintain and update the Credit Union website.

· Developing and delivering highly targeted Email Campaigns

Marketing

· To design and implement effective marketing campaigns to increase the loan book and active Membership of our credit union.

· To design and issue a quarterly newsletters

· To ensure all offices are displaying up to date information and notices on our services

· Provide training to other staff members on the promotion of our services to our members

· Ensure all marketing activities are compliant with existing regulation

· Carry out research into the competitive landscape to identify best-in-class marketing practices, suggesting campaigns and content marketing initiatives based on findings

Events

· Assist the Credit Union with marketing and communicating important Credit Union events such as the Annual General Meeting, new product launches, Member Information Days etc

Community

· Manage Credit Unions youth and community engagement initiatives including visits to local schools to promote the Credit Union, School Quiz, Secondary and Third Level Bursaries

Business Development

· Contact local businesses to build up relationships and promote our products and services to their employees.

· Attend stands in local businesses to promote the Credit Union’s products and services

· Give presentations to local businesses and schools promoting the Credit Union

Person Requirements

The ideal candidate will have:

A degree or equivalent qualification in marketing/digital marketing and communications

Marketing experience in the financial services sector or the Credit Union sector would be a distinct advantage, but other sectoral experience will be carefully considered.

In addition, the ideal candidate will have:

· Strong IT skills

· Proficient using Meta Business Suite

· Strong understanding of websites

· Strong reporting and analytics skills

· Knowledge and experience of current marketing technologies and trends

At a personal and interpersonal level, the ideal candidate will have an:

· Ability to communicate effectively, verbally and written, across various audiences

· Excellent presentation skills

· Excellent organisational and time management skills

· Ability to manage own workload, time and diary in order to meet deadlines / achieve outcomes

· Ability to work co-operatively and effectively as part of a team

· Be a self-starter

· Ability to work independently with minimal supervision

· Ability to remain calm and efficient under pressure

· Excellent conceptualising skills

· Ability to identify opportunity for innovation and solve problems

· Align with the Credit Union ethos and values.

In addition:

A full clean driving licence is required as the role involves engagement with the credit unions branch offices, local businesses and schools in the common bond.

Canvassing will disqualify.

Newington Credit Union is an equal opportunity employer

For an application pack please email Julie-ann @ [email protected] or write to Julie-Ann McStravick CEO, 239/247 Duncairn Gardens, Belfast BT 15 2GF

Closing date for applications 4pm Friday 5 July 2024