Events Fundraising Co-ordinator

Key Tasks: 

To grow net income by leading on the organisation of fundraising events and challenges; working with the Communications Team to market such events and challenges; programme, cultivating and stewarding key supporter relationships, and working closely across the team on shared campaigns, to maximise overall engagement and income and to ensure that all events and initiatives are aligned with wider departmental requirements and objectives. 

Strategic and Operational Management 

• To develop and co-ordinate the delivery of a sustainable and creative events strategy to significantly grow income, offering a wide range of events and challenges which also support wider team needs 

• To lead in the development and delivery of the annual HQ mass participation Red Dress Fun Run, including: 

• Developing an engaging recruitment and marketing plan to maximise participants and income 

• Working closely with the event sponsors and other key stakeholders  

• Developing a targeted stewardship programme to manage participants through a range of communication channels such as email, text and social media  

• Managing all logistics and suppliers for the event  

• To manage all NICHS challenge events, including: 

• All existing challenge events ensuring maximum participants are secured and income raised 

• Stewarding and supporting participants pre- and post-event, to help reach their fundraising targets, build relationships and grow our supporter database  

• Researching, piloting and developing new creative fundraising challenges and events offering a strong Return On Investment 

• To research and co-ordinate NICHS’s participation in a wide range of local, national and international third-party events and challenge opportunities as key income generating opportunities. This includes: 

• Ensuring the website is kept up to date with third party challenges and developing creative assets and marketing plans around each  

• Working across the team to secure as many places as possible through both corporate and community audiences 

• Keeping abreast of partnership/benefitting charity opportunities and securing charity places  

• To develop and manage the Open Trek Challenge Programme, including: 

• Co-ordinating the development of an engaging marketing plan to recruit participants 

• Closely stewarding participants by creating bespoke fundraising action plans and supporting them in their fundraising efforts to maximise income   

• To work closely with the wider Community & Events team and Corporate team to deliver a portfolio of events, fundraising activities and products to support their requirements.  

• To lead in the logistics, coordination, volunteer recruitment and delivery of a portfolio of fundraising events.  

• To manage donor journeys and cultivation plans to maximise income and ensure long term engagement and support.  

 Communications and Marketing 

• To work closely with the Communications team, to develop and implement a timely and effective marketing, engagement and PR plan for each event to maximise participation across a variety of channels. 

• To work closely with the Communications team to develop appropriate, high quality marketing materials and implement a robust and pro-active distribution plan. 

• To keep abreast of changes within the sector and our audiences to keep the programme of events and activities attractive and engaging. 

• To devise and implement effective marketing techniques and tools to maximise engagement, support and income from events fundraising.  

• To regularly review and update the events page on our website, ensuring information is accurate at all times. This includes updating our digital events calendar regularly to share with supporters online and offline and with staff across the organisation. 

Financial Management 

• To manage the events budget and ensure effective reporting of income, expenditure and supporter trends for all events fundraising activity. 

• To achieve or exceed targets by managing the resources within the agreed budget and ensuring value for money. 

• To ensure effective use of the Raisers Edge database in monitoring income and reporting on each event and activity. 

 Other Duties 

• To ensure compliance with all relevant fundraising policies and legislation relating to events and challenges. 

• To be prepared to attend meetings and events across Northern Ireland, sometimes during evenings or at weekends. 

• To be prepared to undertake specific project work as assigned by the Director of Income Generation and, from time to time, the Senior Leadership Team that contribute to the overall aims of the charity.  
• To comply with all NICHS policies, processes and procedures, ensuring delivery of a professional service that aspires to achieve the most significant impact.
• To contribute and collaborate proactively and positively with all NICHS teams and staff to align with our values and culture and achieve our strategic plan, mission, and vision.
• To fully engage with our values and culture.
• To promote and practice a commitment to equality, diversity and inclusion.