Making Customer Experience your Competitive Advantage in 2019

In 2019, the new battleground for businesses will be to compete and differentiate on Customer Experience. Improving your competitiveness will be determined by less about what you sell but how you make your customers feel. The CX Academy by Adoreboard, in association with Queen’s University, will explore this with Zappos a world leader in Customer Experience.

Alex Genov, Head of Customer Research at Zappos will share how Zappos have achieved this and how you can do the same. Currently Alex is leading Customer Research for the Zappos Family of Companies and has over 15 years of relevant experience with both startups and Fortune 500 companies. Alex has a PhD in Experimental Social Psychology. His areas of research include: defining and measuring emotions, individual differences, usability, and consumer segmentation.

EVENT INFORMATION

8am: Pre-keynote networking breakfast reception
8:30am: Keynote and Q&A by Alex Genov, Head of Customer Research at Zappos
10.30am: Customer Experience Masterclass

Please note that both the Lecture and Masterclass are seperate events and tickets must be secured for each individual event. You do not need to attend the lecture to attend the Masterclass, however it would be advisable.

This event is part of the All-Island Innovation Programme is an InterTradeIreland funded programme established to promote and encourage innovation for Small-to-Medium size Enterprises (SME). It brings international expertise in innovation to Queen’s University Belfast, NUI Galway, UCC and DCU Ryan Academy.