*LINKEDIN BOOTCAMP* Supercharge Your Strategy & Stand Out From The Crowd

Join marketing and content strategist and trainer Tina Calder for a hands-on LinkedIn Bootcamp designed to supercharge your online networking.

This isn’t another LinkedIn workshop - it’s a hands-on bootcamp designed to take your content game to the next level.

Discover how to optimise your profile, master AI-driven content creation, and turn engagement into opportunities.

If you’re serious about making LinkedIn work for you, this is the session you can’t afford to miss!

Take Control of LinkedIn & Build Your Ultimate Online Networking Strategy in Just One Day

Tired of posting on LinkedIn and hearing crickets? Wondering how some people seem to effortlessly grow their audience, generate leads, and position themselves as thought leaders?

Welcome to the LinkedIn Content Bootcamp - where you’ll unlock the secrets to crafting content that gets noticed. You’ll learn how to optimise your profile for visibility, master the LinkedIn algorithm, and create high-impact posts that drive real engagement. But that’s not all…

💡 AI is changing the game - and we’ll show you how to use it to brainstorm ideas, refine your writing, and streamline your workflow. Whether you’re a business owner, marketer, or professional looking to build your brand, this session will give you practical, actionable strategies to elevate your LinkedIn presence instantly.

Expect live content creation, expert copywriting techniques, and hands-on exercises to turn theory into results.

You’ll walk away with content ready to post and a toolkit of strategies to keep your LinkedIn momentum going long after the session ends.

Ready to level up? Secure your spot now!

Why This Bootcamp is Different

✔️ Practical, real-world applications – not theory-heavy fluff

✔️ Focused on tangible outcomes you can implement immediately

✔️ Taught by a working marketer who’s actively using LinkedIn and training others to use it regularly

What You Will Learn

✅ How to optimise your LinkedIn profile for visibility & credibility
✅ The different types of content that thrive on LinkedIn (and how to create them)
✅ AI-powered content creation techniques that save you hours
✅ How to write posts that get engagement (even if you're not a writer!)
✅ The LinkedIn algorithm: What works, what doesn’t, and how to hack it
✅ The secret to powerful storytelling that builds connections
✅ Best practices from LinkedIn’s top creators
✅ Why headlines & hooks matter (and how to craft irresistible ones)
✅ How to repurpose and streamline your content strategy

🚀 Don’t wait for your competitors to figure this out before you do.

Secure your spot now and start mastering LinkedIn to save you time, spark new ideas, and supercharge your business.

What You Will Do

🚀 Optimise your LinkedIn profile for immediate impact
📢 Write and refine LinkedIn posts with expert feedback
🤖 Use AI tools to generate, edit & enhance your content
🔍 Decode your LinkedIn analytics to improve performance
🎯 Build a strategy for consistent, high-value posting
👥 Expand your network with engagement & connection strategies

Who Is This Bootcamp For?

This bootcamp is ideal for:

🔥 Business owners & entrepreneurs who want to generate leads through LinkedIn
🔥 Marketers & content creators looking to refine their LinkedIn strategy
🔥 Professionals who want to build their personal brand & authority
🔥 Coaches, consultants & service providers wanting to attract high-value clients
🔥 Anyone who wants to stop scrolling LinkedIn and start owning LinkedIn

Why You Should Attend

LinkedIn isn’t just a networking platform - it’s a goldmine for business growth, brand authority, and lead generation. But if you’re just scrolling and occasionally posting without a strategy, you’re leaving opportunities (and money!) on the table.

This high-energy, hands-on bootcamp will cut through the confusion and show you exactly how to optimise your profile, create content that grabs attention, and leverage LinkedIn’s hidden features to grow your network and position yourself as an industry leader.

This isn’t another dry, theoretical session or a generic LinkedIn overview. You’ll be learning from a LinkedIn marketing expert who uses these strategies daily - and you’ll be putting them into practice in real-time.

By the time you leave, you won’t just know what works on LinkedIn; you’ll have content ready to post, a clear strategy to follow, and the confidence to use LinkedIn as a powerful business tool.

If you’re ready to ditch the guesswork, boost engagement, and turn LinkedIn into a lead-generating machine, this is the one-day bootcamp you can’t afford to miss.

Key Takeaways

✔️ A fully optimised LinkedIn profile that attracts the right audience and opportunities.
✔️ Expert-level content creation skills—learn how to craft posts that spark engagement and position you as a thought leader.
✔️ AI-powered shortcuts to brainstorm ideas, refine your writing, and save hours on content creation.
✔️ A personalised content strategy—so you know exactly what to post and when.
✔️ The secrets of LinkedIn’s algorithm and how to make it work in your favour.
✔️ A proven framework for storytelling on LinkedIn—so your content resonates and converts.
✔️ How to use LinkedIn’s advanced features (newsletters, events, articles, and more) to boost visibility and credibility.
✔️ A 7-day LinkedIn action plan so you leave with momentum, not just notes!

🚀 If you’re serious about making LinkedIn work for you, this is the fast-track strategy session you’ve been waiting for. Let’s turn your LinkedIn presence into a business-building powerhouse.

Book your place today and join us for a game-changing day of content creation, creativity and practical outcomes. Spaces are limited - grab yours now!

Don't Forget To Grab Your Extras When Booking! Here's The Lowdown...

Full Printed LinkedIn Bootcamp Resource Pack
✔️ A comprehensive, printed workbook packed with content strategies, frameworks, and tools from the bootcamp.
✔️ Step-by-step guides on profile optimisation, content creation, engagement tactics, and LinkedIn’s most powerful features.
✔️ Easy-to-follow templates and prompts to help you craft scroll-stopping posts with confidence.
✔️ Networking & Growth Plan – practical action steps to expand your audience the right way.

💡 No need to rely on scribbled notes - everything is ready to use, neatly organised, and designed for quick reference long after the event.

👉 Grab your resource pack at checkout and take the guesswork out of LinkedIn success! 🚀

Created by Tina Calder and the Excalibur Press team, this pack distils years of marketing, copywriting and social media experience into practical, easy-to-implement tools.

📚 Upgrade your experience by adding the printed pack to your bundle and leave with a toolkit you’ll actually use.

Full Digital Resource Pack

• Digital version of all key prompts, frameworks and tools covered in the bootcamp.
• Supplied in editable formats (Word/Google Docs).
• Delivered straight to your inbox after the event.
• Instant access whenever you need it.
• Easy to copy, paste and customise for your own business.
• Save time by building on proven templates.

Designed by real working marketers and copywriters, these aren’t generic templates – they’re battle-tested frameworks used in businesses just like yours.

💻 Grab the digital pack and find your LinkedIn toolkit in your inbox, ready to go.

Printed & Digital Resource Pack Bundle

• Both printed and digital versions of all prompts, frameworks and tools.
• Designed for easy reference at your desk or on the go.
• Immediate access to the digital pack and a printed pack to take home.
• Best of both worlds, work with the printed pack during the bootcamp and keep the digital files for future projects.
• Customise the digital prompts while having the printed guide as a backup.
• Save money by bundling both together.

This bundle was created for busy entrepreneurs who want practical tools at their fingertips, whether they’re at their desk, on the move or brainstorming offline.

📦 Double your value…get printed and digital prompts, frameworks and tools - ready to reference anytime.

1-2-1 Follow-Up Session (2 Hours)

• Private, in-person or online 1-2-1 session with Tina Calder within 2 weeks of the bootcamp.
• Deep dive into your Thought Leadership and LinkedIn strategy
• Focused on helping you refine, improve and confidently post on LinkedIn
• Personalised feedback and improvements, tailored to your brand and goals.
• Confidence boost with real-time expert support.

Tina’s proven frameworks and real-world experience have helped hundreds of NI businesses demystify their LinkedIn game and unlock its true value - this is your chance for tailored, expert help.

📆 Book your follow-up now! Turn learning into action with personal support from Tina.

Content Review & Feedback Service

• Detailed, expert review of the content you created during or after the bootcamp.
• Line-by-line feedback with suggestions for improvements, clarity and impact.
• Written report with practical recommendations and next steps.
• Get professional-quality content with expert refinement.
• Save time and stress, knowing your content works hard for your business.
• Walk away with confidence that your work is polished and on-brand.

Reviewed by Tina or a senior Excalibur Press copywriter, this service brings professional editorial and marketing expertise directly to your work, ensuring it’s clear, persuasive and effective.

✅ Add content review to your ticket bundle now and polish your work to perfection with expert feedback.

About Your Trainer Tina Calder

Excalibur Press founder and chief vision officer began her career in journalism where she became an award winning showbiz and business reporter with nearly three decades of a career behind her.

Throughout her journalistic career Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.

Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and more recently Specify Magazine.

During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry..

In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more...She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.

In recent years after founding Excalibur Press, Tina has become an expert in sales conversion copywriting as well as a thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.

Having created a unique marketing and communications framework and new techniques for Excalibur Press, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.

Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.

Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.

With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.

In 2024 Tina launched Entrepreneurs Unleashed, a unique events and consultation company working to support entrepreneurs across Northern Ireland. Tina is also a mentor on a variety of business mentoring programmes across the country including Go Succeed, ASK, Women In Business and Young Enterprise to name a few.

In her personal life Tina is mum to Logan, is an advocate for ADHD services following her own diagnosis in 2022 and still insists on having a pen and paper everywhere she goes.

Connect with Tina on LinkedIn >> linkedin.com/in/tinacalder

Sign up to Tina's LinkedIn newsletter "Supercharge With AI Today!" at >> linkedin.com/newsletters/7235955914489417728