Fundraising Psychology with Bernard Ross

This workshop which has been kindly fund by the National Lottery Community Fund Awards for All Programme will be delivered by Bernard Ross.

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The Donor Decision Lab: using behavioural science to engage supporters

This interactive masterclass will offer you practical insights to transform your relationships with supporters- leading to greater engagement and higher gifts. You’ll learn how to use techniques from leading edge behavioural science, combining insights from behavioural economics, evolutionary psychology and neuroscience. These same insights are transforming how business engages customers and are beginning to make a massive impact on fundraising worldwide.

Bernard Ross will introduce you to practical field work he and his team have undertaken with a range of US, UK, Australian and international charities- from Doctors without Borders in the USA to the Royal Opera House in London.

During the webinar you’ll not only hear about case studies, but you’ll actually take part in live experiments to illustrate the learning and apply them to your work. This is not your everyday talkshop!

By investing in attending you’ll gain:

• understanding of the key scientific principles that inform donor decisions

• access to a series of frameworks and tools to apply decision science toy your work

• inspiring examples and case studies across a range of supporter channels

Bernard is director of =mc consulting, a management consultancy working worldwide for ethical organisations.

He is an internationally regarded expert on pro-social use of behavioral science. He has written, co-written or edited eight award winning books on fundraising and social change- a number of them with Clare Segal. Breakthough Thinking won best non profit book in the USA. Global Fundraising was the first fundraising book to be published in China by Shanghai University Press. And with Omar Mahmoud of UNICEF International, he wrote the key books on social change and decision science Change for Good and Change for Better.

He has advised many of the world’s leading INGOs on strategy including UNICEF, UNHCR, IFRC, ICRC and MSF. In recent years he’s raised money for Europe’s largest scientific experiment, to organise supplies for the biggest refugee camp in Cox’s Bazaar, for a museum to house the world’s largest dinosaur in Argentina, and to save the last 800 great apes in Africa.