*FREE WEBINAR* Everything You Need To Know About Creating Your Brand Story

This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for over 20 years and has worked with a number of thought leaders during that time.

In this webinar we will cover:

• What is storytelling and why does it matter?
• The science of storytelling
• What is brand storytelling?
• Why is brand storytelling important for your brand?
• How to cultivate your brand story
• Finding your why
• Creating your tone of voice
• The importance of emotional marketing
• Brand story and the customer journey
• And much more....

We've set aside an hour and a half for this overview webinar which will help you start thinking about what you need to do to maximise and optimise your brand story.

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Trainer Tina will break down why creating a brand story should be a key part of your content strategy, how you can use it effectively and give you top tips, tricks and tools to be able to create great marketing content today!