Developing a Case for Support

Fundraising can be very competitive, so being organised and prepared to communicate your appeal to donors and funders is a must.

Whether you are focusing on trusts and foundations, major donors, or individual giving, they will all want to know the need, the solution and the outcomes of your work. A Case for Support is the core document that answers these questions and sums up or makes the argument as to why your organisation deserves to be funded.

Key areas covered include:

1. Internal Preparation and External Communication
2. What do donors and funders want to know?
3. What is a Case for Support?
4. Identify the information necessary to build the case 
5. Applying the Case for Support to external communications including funding applications
6. Q&A throughout session

Who should attend?

This is session is designed for those responsible for fundraising. You may be new to or experienced in fundraising but wanting a practical tool to assist in your fundraising efforts. Suitable for staff, volunteers and trustees.