Musgrave Wins Sustained Impact Gong

The accolade, which recognises Musgrave as ‘the organisation that best demonstrates significant social impact during the past decade with a specific long-term partnership or ongoing programme of responsible activity’ was introduced this year for the first time.

Musgrave’s entry focussed on two programmes of support for Action Cancer, including the backing Centra and its independent retailers give to the charity’s Health Action programme for schools, which aims to educate young people in healthier lifestyles to avoid cancer. SuperValu’s support of the Action Cancer Big Bus helps to bring life-saving screening and health promotion services to communities across the country.

SuperValu and Centra stores have raised over £1.7million for Action Cancer since 2001 and 450,000 people have used the two services. 

Jenni Barkley from Musgrave Retail Partners NI (second from right) is pictured accepting the award from (L-R) Tracy Meharg, Managing Director of Innovation and Capability Development, Invest NI; Derek Russell, I&C Business Manager, Electric Ireland and Kieran Harding, Managing Director, Business in the Community.