Missing Audiences in Northern Ireland Webinar

We have partnered with the Insights Alliance (Indigo, Baker Richards and One Further) who will be presenting the findings of the first wave of Missing Audiences research.

This webinar will focus on the results gathered from audiences in Northern Ireland and how they compare with the UK as a whole, as well as offering some practical guidance for encouraging audiences to return.

Speakers will be:

• Katy Raines, CEO, Indigo Ltd
• Robin Cantrill-Fenwick, CEO, Baker Richards
• Chris Unitt, Founder, One Further

The Missing Audiences survey is designed to find out:

• what has been holding some audiences and visitors back from attending cultural venues
• what other social and leisure activities cultural audiences have felt comfortable doing since restrictions lifted
• how different groups are feeling about safety measures and whether they would encourage audiences to return
• what the current appetite is for digital content from audiences who have returned and those who have not

The first wave of results were gathered from previous audiences members by UK cultural organisations from 13 September - 25 October 2021.

In this webinar we'll share the first set of results, helping organisations in Northern Ireland continue to put audiences at the heart of business planning and communications.

Event details

When: Tuesday 23rd November, from 14.00 to 15.00

Where: Zoom – we will send you a link after registration. Please note that this event will be recorded.

Cost: Free

How to register: Please register in advance for this event via this link. After registering, you will receive a confirmation email containing information about joining the webinar.

Accessibility

Zoom works well with both Talkback and Voiceover. If you want to find out more, check out the accessibility page on Zoom’s website.

If you have any access requirements, please get in touch with our Client Relationships Executive Catherine.