**RE-ADVERTISEMENT** Senior Communications & Marketing Officer

RE-ADVERTISEMENT - Previous applicants need not apply

This exciting post provides an excellent opportunity for someone who possesses the passion and commitment to work in a progressive organisation and help us achieve our vision - a world where everyone can love later life.

Senior Communications & Marketing Officer

The main purpose of this role is to develop and implement engaging marketing and PR activities to support the Head of Marketing & Communications in the implementation of Age NI’s annual communication plan. 

The main responsibilities of this role are:

1. Supporting the Delivery of Age NI Communications  Plan:

• Work closely with Head of Marketing to develop and implement Age NI’s marketing strategy to boost brand awareness of our key products & services
• Provide support to Age NI Teams on the delivery of key PR & marketing campaigns across online and offline media channels 

2. Developing the Digital Profile of Age NI:

• To be responsible for executing and delivering site developments aimed at improving overall SEO and visitor user experience for all Age NI audiences
• Work closely with 4 Nations & National Digital Team plus third party web development agency
• To provide in-house management of Age NI’s paid search activity. Manage, evaluate and report on tactical campaigns with niche websites
• To develop online content for a range of purposes including; website landing page testing, e-mail marketing and Google Adwords campaigns

3. Leading on the Development of Age NI’s Social Media Plan:

- Manage, plan and co-ordinate the delivery of a schedule of activity across social channels incorporating both paid and organic posts aimed at driving brand awareness

- Evaluate and report to Head of Marketing & Communications on planned organic and paid campaigns across social media platforms

4. Deliver Relevant and Engaging Email Marketing:

• Manage, plan, deliver and evaluate Age NI’s e-mail marketing activity and manage subscribers  
• Manage Age NI’s E-CRM activity to existing subscribers aimed at driving revenue, volunteering and awareness of key service provision

5. Manage Reporting and Analysis:

• Manage and develop reports using Google Analytics, monitor marketing performance across all digital channels to optimise general brand awareness
• Work with Age NI teams to gain further data insights to further improve digital marketing performance and drive revenue/sign ups

6. Supporting Digital Creative Production:

• Provide support to Age NI teams on recommendations for creative production based on website, advertising and social media promotional needs
• Working with external stakeholders to deliver content across a range of formats including video/rich media

7. Developing Marketing Materials

• Develop content & commission imagery  for a range of print/promotional materials, including exhibitions, brochures
• Manage print & design process including procurement. Develop materials from inception to sign off ensuring Age NI brand guidelines are upheld

8. Supporting the Delivery of Public Relations Activity

• To develop and dispatch press releases, statements and articles for e.g. Age NI Commercial/Retail, Services, Projects and Fundraising for sign off by the Head of Marketing
• Monitor and evaluate all PR activity across online and offline channels and generate reports for the Marketing Department 
• To maintain positive working relationships with  Northern Ireland media, maximizing exposure of Retail, Services, Age Sector Development and Fundraising issues/activities
• Support Head of Marketing with commercial sponsorship activation of PR & marketing plans

9. Internal Communications

• Supporting the delivery of internal communications
• Lead in the development, implementation & management of a bespoke Intranet system
• Contribution to internal communications channels

Applicants must have the following essential experience:

• Knowledge/experience of large content management and e commerce software and multifaceted digital programmes
• Experience of digital marketing campaign execution including developing social networking sites
• Experience of delivering email marketing output using relevant systems
• Experience of delivering online marketing campaigns for voluntary sector using full range of digital tools
• Strong background in copy-writing & editing for web and PR  
• Experience of developing marketing materials in online and offline formats (print and digital)
• Experience of developing and supporting PR campaigns and media relations
• Evidence of ability to manage relationships with internal stakeholders
• Proven skills and experience in all aspects of programme/ project management
• Experience of managing multiple projects and prioritising work
• Experience of working in a cross functional team, managing other staff and motivating project teams
• Detailed planning, resourcing, scheduling & budget control

Applicants must have the following essential knowledge:

- Understanding of the importance of online & offline  communications in supporting the work of the charity

- Basic knowledge of the third sector market and relevant audiences

- Technical knowledge of web content management systems and web publishing including XHTML, CSS, JavaScript and web graphic design

Applicants must have the following essential skills:

- Attention to detail

- Excellent communication & writing skills

- Ability to work under pressure

- Good interpersonal skills

- Ability to meet deadlines

- Creative approach to work

Applicants must have the following:

- Third level Marketing/Communications/Public Relations qualification in a relevant discipline Full current driving licence and access to a car for business purposes or access to a form of transport to meet the travel requirements of the post

- Flexible approach, as week-end and evening work may be required

It is desirable that applicants have the following:

- Digital Marketing qualification e.g. CAM/CIPR qualification

- CIPR/CIM member

What Age NI can offer you:

Salary: £25,586 - £26,933 per annum

Hours: 35 hours Monday – Friday 9:00am – 5:00pm, with flexible working policy.

Permanent Contract

Annual Leave: 26 days (rising to 27 days after 4 years) plus 12 Bank Holidays

Westfield Health Foresight Plan

Age NI reserve the right to enhance the essential criteria to facilitate shortlisting.

For an applicant pack, please e-mail [email protected], apply online at www.ageni.org or telephone 028 9024 5729.

Closing date for completed applications is 4:00pm on Monday 25 June 2018

Age NI is committed to providing equal opportunities to everyone.