Guide to Successful Branding

Ever wondered what people say about your business when you're not in the room? We are delighted to welcome Ryan Stanfield, Design Director at Kaizen Brand Evolution to the City Business Hub for a strategic branding workshop.

Strategic branding is an essential part of driving a company forward, creating a positive impact on sales and differentiation within the industry.

Kaizen Brand Evolution will be taking an in-depth look at the 3 key elements of a successful brand exploring the 3 L’s theory: Logo, Language, and Longevity.

Session overview

• 3 L's Theory
• Power of brand
• What does a successful brand look like
• Brand Strategy

Kaizen Brand Evolution will show how language and narrative can impact and shape your brand perception, and demonstrate key methods for building your brand both off and online. Join us for insights into the strategic branding process, how to research and position your brand ahead of your industry landscape, and the importance of developing a tone of voice for your company - all of the ingredients to a successful brand.

Should I attend?

An ideal workshop for business who want to understand the process and importance of branding. Ideal for all business owners whether you are starting out and looking to establish a brand or if you are an existing business and need to realign your brand strategy and messages.