Wham-Bam-Thankyou-Instagram

The Instagram for Business session is set to cover:

• Instagram Users
• Best Practice in Instagram for Business from over 15 million business accounts on Instagram
• Competitor Insights – Practical Activity
• How to Use Instagram to Grow Sales – Practical Real Life Examples
• Setting your Strategy, Objectives and Metrics
• Your Target Audience
• Step by Step Guide to setting up your Instagram Business/Brand Page
  • Top Tips (integration with website/other marketing – business cards, banner stands etc)
  • Branding
  • Description Copy and Calls to  Action
  • Common Mistakes to Avoid
• Creating Engaging Business and Target Customer Relevant Instagram Content
  • Hashtag research
  • No Hard Sell here
  • Branding
  • Tone
  • Content Guidelines: Ad Sizes, Image Standards and the Text Rule
  • Photos
  • Instagram Layout
  • Sharing multiple pictures in the one post
  • Videos
  • Boomerang
  • Instagram stories (24 hour lifetime)
  • Promotions / Competitions
  • Calls to Action
  • Auto feeds into other social media
  • Engagement (comments)
  • Growing sales through Instagram Advertising
  • Analytics and Insights
  • Content marketing management
  • Content marketing matrix
  • Scheduling
  • Sample contennt calendars
  • Sourcing content and using it legally
  • Repurposing content
  • Curating content
  • User generated content
  • Action man and wonderwoman
  • Amplification strategies - traditional and digital PR and microinfluencers

Please note that this is not an exhaustive list and it is all covered in brief over a 3 hour timeline

Your trainer reserves the right to add to the above learning objectives based on Instagram changes that may occur between now and 23 August and/or light bulb moments between now and then!