Seminar
Event

B2B Content Marketing Seminar

CIM

CIM

Cost: Free to CIM Members and Studying Members, £25 Non Members, £10 Students
B2B Content Marketing Seminar

Join CIM and David Kelly of Wurkhouse for a seminar to explore how to create an effective B2B Content Marketing Strategy. David Kelly will share his insider tips & tricks to identify the triggers, themes and keywords to help your business be found online!

The North West School of Marketing is delighted to host the Chartered Institute of Marketing in the North West!

A CIM seminar on B2B Content Marketing, featuring our newest tutor, David Kelly of Wurkhouse, will take place on Weds 25th October. David will lead participants through the steps to create an effective B2B Content Marketing Strategy. It will cover the following steps:

  • how to set content marketing goals in line with your business objectives
  • identify the key metrics to track progress
  • create customer personas
  • understand the content needs of your customers at each stage of their buying journey
  • identify the triggers, themes, topics and keywords that will help your business be found online
  • develop a B2B content marketing strategy for your website
  • develop an editorial calendar to produce high volumes of good quality content-rich stories for busines
To help put learning into practice, participants will also spend some time, working through a number of key steps using a workbook which they can take home after the session!

 

Date and Time

Location

24 Bishop Street
Derry/Londonderry
BT48 6PP
United Kingdom

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CIM Events

B2B Content Marketing Seminar
B2B Content Marketing Seminar